All work
GoalaRoo
Independent consultancyConsumerFamily app, brand and productJuly 2026
A two-sided app where children complete quests to earn screen time and parents approve the proof.
It had to work for an anxious parent and a distractible eight-year-old in the same five seconds.
I built the full brand system, from the mascot and his four poses to a ten-colour palette where every colour has one job. Green means earned, and nothing else is allowed to be green.
- 43pages of app mockups
- 11onboarding screens
- AAcontrast checked on every text pairing
Selected pages from the deliverable
A few pages that show how the work was reasoned, rather than the whole product. Enlarge any plate to read it. The complete document is below.
The full document
As handed to the client and the developers who built from it.
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Every project here was delivered as a brand system, a full set of screens and a component reference an engineer can build from without guessing.