Uche ChinekeStart a project

I design brands andproducts that holdup after launch.

Senior product designer at AB InBev, based in Lagos, with more than five years across enterprise platforms and consumer apps. I take a product from positioning to a design system to screens a developer can build without guessing.

3 products live now, 166 pages of documentation below
  • 9projects delivered end to end
  • 166pages of specification handed over
  • 3products live and in use today
  • 5+years in full-time product teams

Work, with the documents behind it

9 projects and 4 full documents. Open a project to see selected pages from the deliverable, read the brand bible in the browser, or download it.

Building something?

Most of the work below started as a founder with an idea and no system to build it on. If that is where you are, the first conversation is free and ends with a written scope, not a proposal deck.

Start a projectSee how I work

What I bring to a team

Every skill here is visible in the work above.

Brand

  • Product strategy and positioning
  • Identity systems and brand bibles
  • Logo and lockup design
  • Mascot and character direction
  • Voice, tone and product copy

Product and UX

  • User-centred design and design thinking
  • UX research
  • End-to-end user flows
  • Onboarding and sign-up design
  • Two-sided products and marketplaces
  • Dashboards and back-office consoles
  • Empty, error and edge states
  • Mobile-first and installable web apps

Systems and handoff

  • Design systems and tokens
  • Component libraries with every state
  • Accessibility to WCAG 2.1 AA
  • Developer-ready specifications
  • Interactive prototyping in Figma
  • Build review alongside engineers

Domain craft

  • Identity checks and KYC flows
  • Payments, mandates and repayment
  • Trust and verification design
  • Gamification and reward loops
  • AI features with guardrails
  • Designing for children and parents

Experience

Five years of full-time product work, from healthcare in Lagos to enterprise platforms at the world's largest brewer, plus independent consultancies for studios and founders.

  1. May to August 2026

    Independent Product Design Consultant, Farawa, Zuma Group and clients

    Brand bibles and product mockups for OGAMI, ZumaGrid, Farawa, GoalaRoo, Morny Pennie, EnabledJobs and Atunse Health.

  2. May 2023 to present

    Senior Product Designer, AB InBev

    Leads end-to-end product design for enterprise platforms, including a contract management system.

  3. June 2021 to May 2023

    UI/UX Designer, Advantage Health Africa

    Designed mobile and web experiences for digital healthcare products.

  4. May to June 2021

    UI/UX Designer, CodeGarage Africa

    Designed interfaces and experiences for digital products.

  5. September 2020 to June 2021

    UI/UX Designer, Stutern Graduate Accelerator

    Designed user-centred experiences across mobile and web products.

  • BSc Cell Biology and Genetics, University of Lagos, 2018
  • UI/UX Design track, Stutern Graduate Accelerator, 2021
  • Member, Interaction Design Foundation, since 2021

How a product moves through my hands

Design in 2026 is less about drawing screens and more about deciding what the screens must prove.

  1. Step 1

    Position

    Who it is for, what it promises, and what it refuses to be. Settled before any colour is picked.

  2. Step 2

    System

    Colour, type, spacing and voice as rules with reasons, checked for contrast and written down.

  3. Step 3

    Flows and states

    The whole loop, end to end, with the empty, error and rejected states drawn.

  4. Step 4

    Handoff

    A component reference with every variant labelled, so engineers build from a spec.

  5. Step 5

    Live

    I review the build against the system, then keep refining once real people use it.

Have a product that needs to be trusted on day one?

Start a projectLinkedIn
Lagos, Nigeriauchechineke18@gmail.com